The Brand is massively expanding into online sales with huge improvement in direct sales, online, leaving 5,400 dealers with accepting into changing into new shapes and service formats such pop-up stores and city showrooms. My guess is that no VW diesel younger than Euro 6 will be allowed into those new city service centers, since the German diesel driving ban is sweeping across the country, or? Looking ahead, VW is to settle all dealer contracts no later than end of November they say.

Looking at some of the press material released in conjunction with this major event, it is eminent that they are closing the door on old sell channels and focusing on the online presence and streamlining the sell and customer process with a lead management system all the way from VW AG HQ, via importers, down to the local dealer handling the customer interaction.